At CoffeeCow, I worked with graphic design and visual promotional material aimed at strengthening the brand’s identity. I designed menus, product posters, and other content that needed to be both eye-catching and clear, while still matching the company’s overall visual style.
My role gave me hands-on experience in creating design material for a real brand and understanding how visual communication can help make a business more recognisable. Through this work, I contributed to stronger brand awareness and helped support a 200% growth in the company’s social media following.
2024 2023
For this project, I designed a series of promotional posters for CoffeeCow, each tailored to a specific drink while maintaining a consistent visual identity across the full campaign. The posters use bold compositions, expressive typography, and illustrated details to highlight flavour, mood, and character in a way that feels both playful and commercial.
A big part of the process was balancing variation with consistency. I wanted each design to stand out on its own, but still clearly belong to the same brand universe. Through colour, layout, and recurring graphic elements, the series was designed to catch attention quickly and communicate each product in a fun and visually distinctive way.
